DeAnn is co-owner, and Creative Director at äventyr. But also designs our products, makes our products, sources our materials, made our logo, designs our marketing collateral, built and maintains our website, runs our social, and is the one you usually see at events.
But before that, she did a lot of other things that built naturally upon themselves to get to this point. There are two common threads in DeAnn's life; biking and design. Sometimes during a journey it is not easy to see where you are headed, until somehow you get there..
Part of our mission with äventyr is to share our knowledge, normalize cycling, and emphasize our core belief that life is better through cycling ~ no matter how you roll. The level of attention we pay to our bike set up's is echoed in the thought and effort DeAnn and I put into our bags. So on that note, here is a walkthrough of Kurt's 2020 gravel bike (äventyr 1.2).
Why would you have a ‘bike bag’ and a ‘life bag’? Why wouldn’t you have a bag that works for your life? äventyr handcrafts ‘sustainable’ bags. But what do we mean by that, and what does it mean for you? Sustainability has been an important consideration to äventyr since day one. But the way we think about it is much more than just the materials.
Ever since we started äventyr, it has been important for Kurt and I to find a way to meet our customers in-person. The puzzle for us has been the best way to do this and ~ not have a retail presence, and not be at a market every weekend. So this year we chose to participate in select events that aligned well with our brand and our beliefs. This strategy was a success for us, and there was a bonus...
Hand-delivering our product and interfacing with our customers one-on-one.
Building a community; this has been what it is about for us from the beginning.
What we know, and what we believe more than ever, is that äventyr is not about selling bags.
Kurt and I believe intensely that äventyr is here to help you focus on the things that matter. And that taking care of yourself is THE most important thing you can do ~ when the roads are smooth, and the roads are bumpy, and long before you even get to the road.
Ingrid is the Director of Experience at The American Swedish Institute, participated in one of the first äventyr feedback panels, and became the FIRST EVER äventyr customer (she purchased The Social in Olive)! Weasked Ingrid to tell us more about her cycling äventyr in her own words.
We chose to name our brand 'äventyr' for multiple reasons: our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Every woman I have been in a room with has a story. These stories women have are what has always intrigued me, before äventyr and now with äventyr. In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me. Real women, in real life, with real stories. And this has been a MOMENT!
Equally at home rolling in the city or far, far away from the city. The äventyr Seat Rollio is an underseat tool roll for the essential items it is always smart to take with you on a ride. We designed The Seat Rollio to our high standards, and tested it extensively throughout a Minnesota Winter and at the ultimate gravel cycling event ~ Land Run 100.