Join us for our ONLY Holiday Event ~ Julmarknad at the American Swedish Institute. Dec. 6-8.

äventyr blog

John's äventyr

John's äventyr

äventyr is proud to be participating in the American Swedish Institute (ASI) Midsommar Handcraft Market on Saturday, June 15.  Midsommar is our fa...
Ingrid's äventyr

Ingrid's äventyr

Ingrid is the Director of Experience at The American Swedish Institute, participated in one of the first äventyr feedback panels, and became the FIRST EVER äventyr customer (she purchased The Social in Olive)!  We asked Ingrid to tell us more about her cycling äventyr in her own words.

äventyr:  what's in a name

äventyr: what's in a name

We chose to name our brand 'äventyr' for multiple reasons:  our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Moments of Clarity, The Female Economy, and more than a Bicycle Bag Business

Moments of Clarity, The Female Economy, and more than a Bicycle Bag Business

Every woman I have been in a room with has a story.  These stories women have are what has always intrigued me, before äventyr and now with äventyr.  In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me.  Real women, in real life, with real stories.  And this has been a MOMENT!
What does bike racing have to do with äventyr?

What does bike racing have to do with äventyr?

What inspires you to be your best you?  Surly it is the people you surround yourself with, the people you aspire to be, and the people that you follow who inspire you. Real people.  Let's be real.
Creative Space:  Designing YOUR Life

Creative Space: Designing YOUR Life

The Winsome Goods Studios will always be special not only to me, but to äventyr.
For I have learned that it is in spaces like these that you can not only build a brand, but yourself.
Partnership:  Farmstead Bike Shop

Partnership: Farmstead Bike Shop

äventyr is pleased to have Farmstead Bike Shop as our partner!
Woman Owned.  Woman Made.  Woman focused!

Woman Owned. Woman Made. Woman focused!

äventyr made it across the river - to St. Paul, MN!
Welcome Seven Spokes Bike Shop to the äventyr family!
Seven Spokes is Your local woman owned bike shop”.
Exclusive Launch of The Social at Angry Catfish!

Exclusive Launch of The Social at Angry Catfish!

äventyr's bicycle pannier bag, The Social, released exclusively at Angry Catfish!