Join us for our ONLY Holiday Event ~ Julmarknad at the American Swedish Institute. Dec. 6-8.

äventyr blog

äventyr:  what's in a name

äventyr: what's in a name

We chose to name our brand 'äventyr' for multiple reasons:  our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Nature + äventyr

Nature + äventyr

Don’t get us wrong, we love being urbanites, that’s why we make bags for the urban adventure.  We have spent our entire adult lives as urban dwellers. But, time in deep nature is central to who we are.