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äventyr blog

äventyr:  what's in a name

äventyr: what's in a name

We chose to name our brand 'äventyr' for multiple reasons:  our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Moments of Clarity, The Female Economy, and more than a Bicycle Bag Business

Moments of Clarity, The Female Economy, and more than a Bicycle Bag Business

Every woman I have been in a room with has a story.  These stories women have are what has always intrigued me, before äventyr and now with äventyr.  In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me.  Real women, in real life, with real stories.  And this has been a MOMENT!
äventyr The Social in Cobalt Blue at Minneapolis Sculpture Garden

Define Yourself. Don't be Defined.

You do not have to define yourself by being like us, but we do hope that perhaps...  you will find that investing in an äventyr bag can be the impetus for finally being able to define you.
Nature + äventyr

Nature + äventyr

Don’t get us wrong, we love being urbanites, that’s why we make bags for the urban adventure.  We have spent our entire adult lives as urban dwellers. But, time in deep nature is central to who we are.
fläshbäck:  Everyday Color Theory

fläshbäck: Everyday Color Theory

We all need bright spots in our days.  That spark of fun, that special something that enhances your everyday.  At äventyr we believe that can be one of our bags, and that can include color.
The äventyr did not begin, it continues...

The äventyr did not begin, it continues...

To help delve a bit deeper into the äventyr story, we are launching our blog series “fläshbäck”.