We chose to name our brand 'äventyr' for multiple reasons: our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Every woman I have been in a room with has a story. These stories women have are what has always intrigued me, before äventyr and now with äventyr. In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me. Real women, in real life, with real stories. And this has been a MOMENT!