DeAnn is co-owner, and Creative Director at äventyr. But also designs our products, makes our products, sources our materials, made our logo, designs our marketing collateral, built and maintains our website, runs our social, and is the one you usually see at events.
But before that, she did a lot of other things that built naturally upon themselves to get to this point. There are two common threads in DeAnn's life; biking and design. Sometimes during a journey it is not easy to see where you are headed, until somehow you get there..
We chose to name our brand 'äventyr' for multiple reasons: our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
Every woman I have been in a room with has a story. These stories women have are what has always intrigued me, before äventyr and now with äventyr. In those moments as a new entrepreneur, when I have felt intimidated, or not equal in a room, I remind myself that these are women, like me. Real women, in real life, with real stories. And this has been a MOMENT!