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äventyr blog

Ingrid's äventyr

Ingrid's äventyr

Ingrid is the Director of Experience at The American Swedish Institute, participated in one of the first äventyr feedback panels, and became the FIRST EVER äventyr customer (she purchased The Social in Olive)!  We asked Ingrid to tell us more about her cycling äventyr in her own words.

äventyr:  what's in a name

äventyr: what's in a name

We chose to name our brand 'äventyr' for multiple reasons:  our Nordic Heritage, our continual desire for adventure, a word that was attractive both aesthetically and makes one want to know more, a word that symbolizes what we believe in and can grown with our brand as it evolves, a reflection of 'The North' in which we live that embraces all things Nordic, and new connections with the past.
äventyr at Midsommer Handcraft Market, Saturday June 15

äventyr at Midsommer Handcraft Market, Saturday June 15

äventyr is honored to be participating in the Midsommar Handcraft Market at the American Swedish Institute, Saturday, June 15, 10 am - 5 pm.

äventyr The Side Hustle Bicycle Laptop Pannier Bag at Anelace Coffee Minneapolis

Local äventyr

Local is a lifestyle äventyr supports.  At äventyr we love keeping it local - it is how and where we eat, it is how and where we shop, and it is the ethics behind our business.  At äventyr we believe in supporting local year round; in the Summer we put our bicycle bags on our bike racks and roll out, and in the Winter we bring our bags on our shoulders for a hygge escape.
Get Social!

Get Social!

"Get Social!" is play on words that is central to the foundation of äventyr.  As Gen X'ers, we were finding it increasingly important to disconnect from technology and actually sit down together and Get Social.
Nature + äventyr

Nature + äventyr

Don’t get us wrong, we love being urbanites, that’s why we make bags for the urban adventure.  We have spent our entire adult lives as urban dwellers. But, time in deep nature is central to who we are.
What does bike racing have to do with äventyr?

What does bike racing have to do with äventyr?

What inspires you to be your best you?  Surly it is the people you surround yourself with, the people you aspire to be, and the people that you follow who inspire you. Real people.  Let's be real.
fläshbäck:  Everyday Color Theory

fläshbäck: Everyday Color Theory

We all need bright spots in our days.  That spark of fun, that special something that enhances your everyday.  At äventyr we believe that can be one of our bags, and that can include color.
The Social ~ a YouTube Star!

The Social ~ a YouTube Star!

äventyr announces launch of first ever video and YouTube Channel
fickor for your fika (i.e. let's talk pockets)

fickor for your fika (i.e. let's talk pockets)

Getting Social made easy with good design.  Think more about having fun, not about being flustered.
Standing alone in the woods with a well considered bicycle bag

Standing alone in the woods with a well considered bicycle bag

We know äventyr can not change the world, but we do want to try to do some things differently as it relates to manufacturing and the bicycling industry.
The äventyr did not begin, it continues...

The äventyr did not begin, it continues...

To help delve a bit deeper into the äventyr story, we are launching our blog series “fläshbäck”.